Top Social Media Packages for Tourism Businesses

Advertising Packages for Tourism Establishments

Package 1: Basic Visibility Boost

Target Audience: Tourists, locals looking for staycations, and international travelers.

Platforms: Facebook, Instagram, Google Ads.

Includes:

  • 2 custom-designed ads (images, videos, carousel ads).

  • Setup of Facebook and Instagram business pages (if needed).

  • Targeting by location, interests (travel, food, adventure).

  • Age group: 18-60 years.

  • Monthly Reporting: Reach, Impressions, Clicks, CTR.

Budget:

  • Singapore: SGD 500 – 800 per month

  • South Africa: ZAR 3,000 – 5,000 per month

Campaign Duration: 2-4 weeks.

Expected Outcome: Increase visibility, attract locals and tourists, and boost brand awareness.

Package 2: Social Media Engagement & Influencer Collaboration

Target Audience: International and local tourists (families, couples, solo travelers).

Platforms: Instagram, Facebook, TikTok.

Includes:

  • 4 custom ads (image, video, carousel, and Stories).

  • Collaboration with 1-2 local influencers (10k-50k followers).

  • Setup/optimization of social media presence.

  • Targeting for leisure travelers, foodies, nature lovers, and adventure enthusiasts.

Budget:

  • Singapore: SGD 1,000 – 1,500 per month (for ads)

  • South Africa: ZAR 6,000 – 10,000 per month (for ads and influencer collaboration)

Campaign Duration: 4-6 weeks.

Expected Outcome: Increase engagement and attract influencer followers, driving traffic to physical location and online presence.

Package 3: Conversion-Driven Ads with Lead Generation

Target Audience: Tourists ready to book tours, hotels, or dine at restaurants.

Platforms: Google Ads, Facebook, Instagram.

Includes:

  • 3 dynamic ads (e.g., special offers, bookings, event promotions).

  • Optimized landing page (for bookings or inquiries).

  • Targeting: Tourists ready to book, last-minute hotel deals, and limited-time offers.

Budget:

  • Singapore: SGD 2,000 – 3,000 per month (for ads)

  • South Africa: ZAR 10,000 – 18,000 per month (for ads and lead generation)

Campaign Duration: 1-2 months.

Expected Outcome: Generate inquiries, bookings, and direct sales.

Package 4: Full-Funnel Tourism Marketing

Target Audience: Tourists in the consideration stage of planning their trip to Singapore.

Platforms: Facebook, Instagram, Google Ads, YouTube.

Includes:

  • 6 custom-designed ads (video, carousel, display banners).

  • YouTube video ad.

  • Remarketing campaign targeting website visitors.

  • Collaboration with 5-10 influencers.

Budget:

  • Singapore: SGD 3,500 – 5,000 per month (for multi-channel campaign)

  • South Africa: ZAR 15,000 – 25,000 per month (for multi-channel campaign + influencer collaboration)

Campaign Duration: 2-3 months (high-intensity ads during peak tourism seasons).

Expected Outcome: Significant brand awareness, engagement, and conversion.

Package 5: Holiday Special Campaigns

Target Audience: Tourists planning vacations during specific holiday seasons.

Platforms: Facebook, Instagram, Google, Email Marketing.

Includes:

  • 3-5 holiday-themed ads (e.g., discounts, special packages).

  • Banner ads, Instagram Stories, and carousel ads.

  • Targeted email campaign.

Budget:

  • Singapore: SGD 1,500 – 2,500 per holiday campaign

  • South Africa: ZAR 7,000 – 12,000 per holiday campaign

Campaign Duration: 1 month leading up to major holidays.

Expected Outcome: Boosted bookings during holidays and increased revenue from special offers.

Summary of Adjusted Pricing:

Package Singapore South Africa
Basic Visibility Boost SGD 500 – 800 ZAR 3,000 – 5,000
Social Media Engagement & Influencer Collaboration SGD 1,000 – 1,500 ZAR 6,000 – 10,000
Conversion-Driven Ads with Lead Generation SGD 2,000 – 3,000 ZAR 10,000 – 18,000
Full-Funnel Tourism Marketing SGD 3,500 – 5,000 ZAR 15,000 – 25,000
Holiday Special Campaigns SGD 1,500 – 2,500 ZAR 7,000 – 12,000
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